Yes. The Personal Identity Blueprint is about the words people associate with you. If your business grows through referrals, conversations, and presentations, your words are already selecting who feels comfortable working with you. Use it on a business card, in a follow-up email, or in the way you answer “What do you do?” It's an opportunity to answer “here's who I am,” not just “here's what I do.” The people we work with don't only want more leads. They want more of the right ones.

When your name is about to go on something new. You're redoing your website. You're changing careers, or finally writing the book. You've been introducing yourself the same way for years and you're tired of hearing it. Your bio still mentions a job you left in 2019. If you're about to put new words into the world, it's a good time, because everything you build next gets built from those glorious new ones.

We listen first. We have one conversation, then another, about the clients you love working with, the work that makes you feel most alive, and the life you're out to create. No questionnaire. We listen for your greatness. Then we write your Personal Identity Blueprint from what we heard and send you the draft with one question: does this sound like you? We refine it together and deliver the finished Blueprint. From that point forward, it's the source document for everything written about you.

Who you are and who you're for, in your own words: the principles that guide your work, your origin story, your natural voice, the distinctions you make, the phrases that are uniquely yours, the language that fits you, and the language that doesn't. Some of that language turns out to be linguistic inheritances: phrases you picked up along the way and never actually chose. Each section covers what we heard, why it matters, and how to use it in conversations, emails, your website, and everywhere else your words represent you. Plain English. No jargon, no personality typing, no framework to decode.

Then it isn't finished. The first draft starts a conversation. You tell us what sounds like you and what doesn't, and we refine it so you recognize yourself.

About three weeks, and most of your involvement is conversation. We schedule two one-hour conversations over a couple of weeks and exchange supporting materials by email. Then the writing moves quickly: you get a draft, we meet once more to refine it together, and it's complete.

It's a one-time purchase. You buy it once and own it for life; no subscriptions, renewals, or recurring fees. Right now we're offering early-adopter pricing: a substantial discount in exchange for honest feedback while we get this right. We'll talk numbers in the first conversation, once we've both decided it's a fit. Anything we build from your Blueprint afterward is separate work, priced accordingly.

You own it outright, for life. Nothing renews, nothing expires. No one emails you in January about your plan. As your work evolves, you're welcome to come back for an update.

No. We write the document those people work from. If you'd like, we'll also write from your Blueprint, in your voice: website copy, blog posts, articles, LinkedIn profiles, bios, presentations, proposals. That's separate work, priced separately. For designers, developers, or photographers, we're happy to point you toward specialists we trust.

Yes. The Blueprint gives everyone who writes for you a reference built from your own words: your voice, your distinctions, the language that fits you and the language that doesn't. They keep doing what they do, and now they have something to return to whenever they write on your behalf.

No. Nothing here assumes something is wrong with you. We listen for the difference between who you are and how you're currently being heard, then help bring the two closer together. We're in California. We understand the concern.

Very little. No questionnaire, no workbook. You talk, we listen, and we do the writing, using what you've shared and anything you've already written. Your only job at the end is to answer one question: does this sound like me?